Strategic Advisory Services

Strategies That Drive Performance

Transform your business through consulting engagements that help you accelerate growth, capture market share, and out-innovate your competitors. For nearly fifty years, our disciplined approach to research-based strategy development has helped technology leaders achieve step changes in business performance across sales, channel management, marketing, product development, M&A and customer experience.

M&A Support

De-risk and maximize the returns from your M&A activity with services across the transaction lifecycle. Learn More

Market Opportunity Analysis

Move boldly into new markets with innovative strategies that accelerate growth. Learn More

Product & Service Innovation

Supercharge your product development process with powerful insights that spark innovation. Learn More

Channel Transformation

Build, optimize or transform your partner ecosystem with innovative go-to-market strategies. Learn More

Sales Acceleration

Give your sales team tools and insights that grow pipelines, accelerate deals and drive revenue. Learn More

Customer Experience

Create a superior customer experience by understanding current opportunities and performance gaps. Learn More

Get In Touch

Learn more about how VDC’s team of experts can support your most important growth initiatives.


Years of Consulting for Technology Vendors


Engagements completed to date

Coverage across all major markets and geographies

Insights from direct engagement with IT, engineering and line of business professionals

Select VDC Clients

Join an extensive roster of global technology leaders, innovators, and disruptors who have called upon VDC to address their biggest challenges and capitalize on their best opportunities.

A Client-Centered Approach

Immersive Listening & Engagement Design

Immersition in client’s challenge or opportunity and development of optimized engagement

Rigorous Data Collection

Extensive primary and secondary research leveraging VDC proprietary databases and all other relevant sources.

Intensive Analytics & Ideation

Intensive analytics, hypothesis testing, and ideation to arrive at transformative insights.

Customized Delivery

Creation and sharing of all deliverables through high-impact presentations, working sessions, and digital assets.

Post-Engagement Support

On-going dialgoue to ensure client has captured total value from our work.

A Broad Spectrum Of Technology Markets

Benefit from our decades of experience supporting B2B technology companies across the entire technology market landscape.

Enterprise Hardware,
Software & Services

Mobile Hardware,
Software & Services

Software & Hardware
Engineering Tools

IoT, Connected Devices, &
Embedded Computing

AutoID & Data
Capture Technology


Microprocessors & Other
Chip Categories

Machine Learning &
Artificial Intelligence


Industrial Networks &
Control Systems

Could Services / Computing