by Richa Gupta, with David Krebs, September 2015
Inside This Report:
Social media an integral part of organizations’ overall digital marketing strategy, which also includes search engine optimization, email marketing, and online banner advertising
Fast emerging as an opportunity for AIDC solution providers to earn customers’ (and, potentially, partners’) trust by being the platform-of-choice to deliver useful, highly valuable content
Leading vendors starting to take steps by hiring talent exclusively dedicated to managing content creation for these platforms and having targeted, specific, and measurable goals outlined for social media engagement
Short-term returns associated with social media activities may be limited but consistently posting the right type of content for the target audience (on each individual platform) will help generate an attractive ROI