Testimonials
"We rely on VDC for in depth and accurate rugged mobile computer market analysis. The access to their analysts and timely support make their services invaluable to us."
Marca Armstrong, Vice President of Marketing
Testimonials
"VDC Research Group's analysts are not only domain experts, but also creative thinkers that advise us on our strategic directions in the
embedded systems market."
Fadi Azhari, Sun Microsystems
Testimonials
"We rely on VDC not only for their unmatched coverage of the enterprise mobility market but also for the access to and interaction with their analyst team."
Scott Drobner, Director, Market Intelligence
Testimonials
"Market research from VDC has been instrumental in many of our key marketing decisions, helping us identify and capitalize on signficant new opportunities"
Vincent Korstanje, Director of Technical Marketing
Testimonials
"VDC's research and analysis on the embedded software market offers key market insights that are critical to National Instruments for our planning and market opportunity analysis."
John Pasquarette, Vice President of Product Marketing for Software
Testimonials
"VDC's in-depth and accurate rugged mobile computer market analysis and advisory services are essential inputs to our strategic planning processes."
Pat White, Vice President of Marketing
Testimonials
"Wind River relies on VDC's embedded market research and industry analysts to offer actionable data and analysis for the company's strategic planning and opportunity analysis."
Nithya Ruff, Senior Director
Consulting Overview
Experienced executives have a keen understanding of the core challenges they face managing a technology company:
- Technology suppliers must innovate and grow, or else they will be reclassified as industrial businesses — and likely see their enterprise de-valued because of that reclassification
- Growth without profit is a hollow strategy for every technology supplier — especially those that have moved beyond proving their viability and now must demonstrate sustained profitability.
- Differentiation and the associated benefits of growth and profitability do not need to come from radical change. Incremental innovation is a proven enabler of gains in share, revenue and margin.
VDC Research's consulting services are designed and applied specifically to help technology executives enhance performance in their own unique, challenging environments.
Our approach to consulting with technology executives and their teams enables our clients to identify, define, prioritize, plan, and attack only their best opportunities.
Whether the client's goal is to eliminate current performance gaps within a core market, find new markets for existing products and services, identify new high-return investment opportunities, or to design and implement new market, product or channel development strategies, VDC Research provides clients with the analyses, ideas and insights that drive innovation and results.
Nearly forty years of experience has allowed us to develop a highly differentiated approach to consulting. The elements of this approach — and the associated benefits — deliver exceptional value and insights for our clients.
VDC consulting engagements are focused on five primary types of engagements: product & service roadmap development, market opportunity assessment, channel strategy development and management, merger and acquisition due diligence, and management team strategy development and business planning workshops.
Our ability to help clients identify and capitalize on high-payoff opportunities is based on the disciplined application of a range of proprietary VDC tools and methods that have been developed and enhanced over the course of nearly four decades.
Cases give you insight into actual engagements that VDC has performed for clients who were faced with a range of business challenges and opportunities. Read about the situation, the type of engagement, and how our work impacted our clients' business results.
To learn about how your company can benefit from VDC's unique approach to research-based consulting, please contact:
VDC Research Group, Inc.
679 Worcester Road, Suite 2
Natick, MA 01760 USA
508-653-9000
consulting@vdcresearch.com